Artists Needs a Website (Not Just Social Media)
- Lynne D Jones
- Mar 15
- 3 min read
Updated: Apr 17
As a fine artist, illustrator, or photographer, you may already have a strong presence on social media. Platforms like Instagram, TikTok, and Pinterest are fantastic for showcasing your work and reaching new audiences. But relying solely on social media could be holding you back from greater opportunities. If you want to establish a professional reputation, attract collectors or clients, and ensure your work remains accessible in the long term, having a dedicated website is essential.
1. You Own Your Website – Social Media is Borrowed Space
Social media algorithms change constantly, and your posts can get buried or even removed at any time. Platforms rise and fall (remember MySpace?), and if you rely only on social media, you’re at the mercy of their policies and reach limitations. A website, on the other hand, is a space you fully control. It gives you the freedom to display your work exactly how you want, without distractions or restrictions.
2. A Website Builds Your Credibility & Professionalism
Having a professional website signals to potential clients, collectors, or galleries that you take your work seriously. It serves as an online portfolio where people can see your best pieces in high quality, read about your artistic journey, and even purchase your work directly. It can also house important details like contact information, an artist statement, and testimonials from happy buyers.
3. Better Visibility with SEO (Search Engine Optimisation)
When people search for artists or artwork similar to yours, a well-optimised website can help you appear in search results. Unlike social media, where posts fade quickly, blog content, portfolio pages, and optimised images can bring in traffic consistently over time. With proper SEO, you can reach new audiences who are actively looking for the type of art you create.
4. A Website Allows Direct Sales & Email List Building
Selling through third-party platforms often means high commission fees or limited customisation options. With your own website, you can sell directly to buyers, keeping more profit and maintaining full control over your store. Plus, you can build an email list—one of the most valuable marketing tools. An email list allows you to update followers about new artwork, exhibitions, or exclusive offers without relying on social media algorithms.
5. Showcasing Your Full Portfolio Without Distractions
Social media is crowded with distractions—ads, competing content, and ever-changing trends. A website offers a clean, focused space where visitors can immerse themselves in your work. You can categorise your portfolio, provide in-depth details about each piece, and present a cohesive brand image that truly represents your artistic vision.
How Boo Creative Studio Can Help
At Boo Creative Studio, we specialize in helping artists establish a strong online presence.
We can:
Create or update your website to showcase your work beautifully.
Optimise your site for SEO, so you attract more visitors.
Provide blog writing services to keep your content fresh and engaging.
Manage your social media to ensure a consistent online presence.
Offer website updates and changes at a reasonable cost.
When inspiration strikes and you're focused on creating, the last thing you want is to be bogged down with website updates and social media management. Let us handle these tasks so you can concentrate on what you do best—making art.
If you're ready to take your art business to the next level, get in touch today.
Let’s create a website that truly represents your artistry and helps you grow your audience beyond social media!
